Eco-Friendly Web Alliance

Company Profile

Eco-Friendly Web Alliance (EFWA) has embarked on a journey by setting the world's first standard for websites and digital infrastructure. Led by a 8-member scientific advisory committee the alliance helps organisations lead the way to a more sustainable digital economy, restoring the balance between ecology and technology, in the transition to a new net zero economy. Undertaking the accreditation process is part of your commitment to sustainability and the environment.

Our Social and Environmental Activities

I'm on a mission to accelerate the delivery of a sustainable, low-carbon regenerative economy by helping businesses and organisations reduce carbon emissions of their websites & digital infrastructure, a sustainable approach to the design and development of technology solutions. My vision is to transform the lives of people through sustainable innovation, resulting in a positive meaningful impact on both people and the environment focusing on the intersection of sustainability and technology, and collaborate with stakeholders across the spectrum from business, industry, advocacy groups and academia.

The greatest threat to our planet is the belief that someone else will save it.

Robert Swan, Historian

For nearly 20 years, I worked with many top tier organisations in the UK, USA and Asia, and have been involved in a number of tech startups. A Computer Science and Law graduate with postgraduate qualifications, a member of the British Computer Society, a Tech London Advocate, above all a passionate advocate for sustainable innovation.

Having witnessed large excesses and unsustainable practices in the IT sector, I founded London Inc, a sustainable innovation tech ecosystem, advocating sustainable software engineering practices to working towards a cleaner greener internet, and enabling sustainable and responsible entrepreneurship.

With internet's growing and enormous carbon emissions and high energy consumption, as part of my mission my team and I developed a tool for measuring a website's carbon footprint. Eco Web Studios, another initiative within my mission, is about the development of low-carbon websites for impact driven, sustainable businesses whilst demonstrating that carbon neutrality in websites and digital platforms is achievable.

I founded The Eco-Friendly Web Alliance (EFWA), a multi-organisational international alliance, setting the world's first eco standard for websites and digital infrastructure with a view improving carbon & energy efficiency in websites and digital infrastructure and the use of clean energy. Guided by a renowned scientific advisory committee, EFWA helps organisations lead the way to a more sustainable digital economy, restoring the balance between ecology and technology, in the transition to a new net zero economy.

I play an active role in many groups and in the community, share knowledge and support responsible entrepreneurship. I speak about sustainable innovation, sustainability in tech, and carbon-neutral digital infrastructure.

Shane Herath